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riverbed logo

The Digital Performance
Company Rebrand

Riverbed Digital Rebrand

Riverbed is a global leader delivering digital performance solutions for today’s cloud-mobile world. When they needed to update their brand to match their innovative products and solutions, they came to WebEnertia to revamp their logo and evolve their website.

Solutions provided:

Old Logo:

riverbed logo old

New Logo:

riverbed logo new

Modernizing the logo.

The WebEnertia team wanted to give Riverbed’s logo a more modern feel without making it unrecognizable. We created multiple options and iterations, which let Riverbed explore all ways they could evolve their brand. They chose a new, customized font in a brighter shade of orange that feels fresh, but also familiar.

webenertia riverbed board
webenertia riverbed Mockup-Indoor

The process.

With a tight timeline for the rebrand launch, we got right to work providing varying shades in the same color palette and exploring custom lettering styles. It’s all about seeing it and knowing what works. In the end, Riverbed went for a bold new style—shown here in their corporate headquarters.

Refreshing the palette.

Riverbed already has a strong color scheme which they use throughout their website. WebEnertia brightened it up to give the whole site a visual lift, while maintaining consistency. Working examples of each new shade in the real world to bring the whole palette to life.

CMYK

C:36 M:26 Y:36 K:0

RGB

R:168 G:172 B:161

#A8ACA1

CMYK

C:77 M:60 Y:44 K:25

RGB

R:65 G:85 B:100

#415464

CMYK

C:69 M:43 Y:30 K:4

RGB

R:91 G:126 B:150

#5B7E96

CMYK

C:69 M:14 Y:0 K:0

RGB

R:0 G:174 B:239

#00AEEF

CMYK

C:0 M:31 Y:97 K:0

RGB

R:255 G:184 B:29

#FFB81D

CMYK

C:0 M:72 Y:100 K:0

RGB

R:255 G:107 B:0

#F36C21

Impactful

Impactful

Holistic

Holistic

Enable

Enable

Digital

Digital

Performance

Performance

Heritage

Heritage

Panton:

riverbed logo panton

Custom:

riverbed logo custom
riverbed logo composite

Customized font.

The new Riverbed logo is based on a customized font to help Riverbed stand out as a digital leader. The WebEnertia team adjusted the letter positioning to make the logo feel more expansive, and added sleek cuts to make it feel more modern. The end result is a sophisticated, balanced font that makes a statement.

riverbed ipad mockup

Dynamic style guide.

To help Riverbed maintain a consistently powerful brand going forward, we created a digital style guide that will help shape future pages and iterations on their website. Launching the new brand on the company website first played perfectly with the company’s digital-first focus.

Icons and imagery.

WebEnertia replaced Riverbed’s traditional black and white icons with illustrated icons using the new color palette. The new icons are clean, simple, and add a bit of fun. To tie the imagery together across the site, we applied filters and colorization to stock imagery to add some distinction. By avoiding metaphors and aligning hues, these visuals provide a seamless feel from page to page.

riverbed panorame
riverbed icons cloud
riverbed office pressentation
riverbed icons presentation

Fully responsive design.

As a global leader, it’s important that Riverbed’s website be fully responsive to any device, screen, or operating system. WebEnertia also added a background video to the homepage to provide an immediate digitized interaction, and simplified the navigation by moving it to the top of the site.

webenertia riverbed macbook

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