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Analytics combined with innovation to drive digital strategy.

Our strategists engage themselves in your brand to lay the foundation and provide insights for a winning solution. Whether you need to research your audience, explore new positioning, or find the right elements to tell your story, our digital consulting team will put your business on the right technology path.

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Your digital strategy creates the broad brushstrokes that set your B2B digital marketing experience’s approach and boundaries. Best-of-breed strategies combine the art of design with the science of data to paint a picture that is as detailed as it is adaptive. Your digital strategy should inform and be reflected across your online presence. Getting it right is one of digital marketing’s greatest achievements, and those attempting to do so often face similar challenges.

As B2B tech continues to evolve, and user and data feedback cycles improve, a pervasive sameness has emerged across the sector’s online presence that creates a mold that is harder and harder to break. Creating a strategy that drives a unique, differentiated customer experience takes a combination of skill and experience. Our experienced digital strategists make sure your company’s voice comes through clearly and uniquely for your existing and potential customers.

Analytics abound with today’s digital capabilities, but more numbers noise and KPIs don’t necessarily lead to better insights or better business decisions. Separating what’s important from what’s not and connecting the data dots can be one of the most challenging skills a digital consultant can master. A key part of our digital strategy focus is helping you make the right decisions and draw the right conclusions with your data, translating your investment into tactical business results.

When crafting a digital strategy, diving into the numbers and analyzing the competition are key elements but can only get you so far. Extracting a broader understanding of the market environment in which your customers and business operate takes a deeper level of understanding and digital consulting experience to generate. Our data consultants derive key insights that deepen your market understanding and help you figure out how to lead your competition, rather than react to it.

Services

We work with B2B technology industry leaders to create foundational digital strategies that drive standards and innovation across wide-ranging platforms and experiences.

Brand Strategy

Our branding team helps you and your business align on the look, feel, and message to create a superior customer experience.

  • Brand Identity Design
  • Brand Guidelines
  • Brand Messaging Architecture
  • Brand Positioning
  • Brand Story

Digital Strategy

Our strategists help you create a roadmap to maximize digital experience results for your business.

  • Velocity Workshop
  • Competitive Analysis
  • Research
  • Strategy Consulting
  • Omni-channel Audits

Data and Analytics

We help you measure and learn from your audience, improving your data capture, and extracting key insights that can help your business succeed.

  • Data, Analytics, & Insights
  • Performance dashboards
  • KPI Benchmarking
  • A/B Multivariate Testing
  • Heatmaps

WebEnertia is a full-service digital agency.

See all of our solutions in creating outstanding digital brand and web experiences.

WHAT WE DO

Three Common Buyer Personas Where B2B Tech Sites Should Focus

Personas can be a valuable tool that helps B2B companies connect digital marketing campaigns quicker and more effectively within the overall customer experience. When the sales cycle is long, and the purchase itself can run into the millions of dollars, developing B2B personas is not as simple as putting a product into a cart. Make sure you start with a solid foundation, dig into the details of the core B2B persona categories, and make sure you avoid common mistakes.

Brand Positioning - Who, What, How and Why

First Things First: Get Positioning Right

Identifying and understanding your ideal customer and target audience is critical early in your digital strategy development. Personas are only as strong as the foundation upon which they are built. Be sure you have solidified your brand story and marketing position first, and only dig into your persona types and their complex, overlapping roles.

Persona Categories for B2B

Break Down Persona Categories
That Fit Your Business

Your marketing personas may consist of dozens of individual customer roles, but you'll find that each fits under one of three prime B2B categories:

  • Decision Makers need to grasp your solution’s benefits and verify that it's the right fit for their business goals.
  • Recommenders often find their most relevant content in ROI calculators, support pages, and in-depth article and blog coverage.
  • Users come with more specific expertise and are looking to solve problems in the organization.

Focus on your users

Narrowing Focus Too Much
Can Miss Strategic View

A common pitfall in evaluating the marketing audience types in B2B is narrowing the focus to the point where alignment with the overall target business can be lost. Our strategic consultants make sure the content you provide assures any user that your solution drives results for businesses like theirs.

Why WebEnertia?

WebEnertia frickin' nailed it. They have elevated and extended our website in capabilities, look and feel, and most of all potential.

Sean Blanton
Strategy Consultant

Let’s work together.

From web design, CMS websites, applications, ecommerce, motion graphics and multimedia, graphic design, and print, to Internet marketing solutions, we’ve got you covered.