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/ What We Do / Marketing

Digital marketing, brand strategy, data and dashboards

We can help you make the most of your digital marketing efforts by driving traffic and delivering results. Our digital platform solutions fully integrate with your back-end systems whether it's CRM, like Salesforce, or marketing automation tools like Marketo, Eloqua, and others. It all adds up to fully functioning and effective digital marketing.

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Your digital marketing is how your company connects with today’s B2B tech users and customers. As the complexity of our digital world continues to grow, you need to reach through an ever-noisier digital landscape to gain brand awareness and get your message heard. Our experts will help you and your company cut through the noise with a roadmap to deliver your precision marketing campaign to the right digital platform, to the right user, at the right time.

Analytics abound with today’s digital capabilities, but more numbers noise and KPIs don’t necessarily lead to better insights or better business decisions. Separating what’s important from what’s not and connecting the data dots can be one of the most challenging skills a digital marketer can master. A key part of our digital marketing focus is helping you make the right decisions and draw the right conclusions with your data, translating your investment into tactical business results.

With so many digital marketing metrics and so much analytics information available, it can be easy to get distracted by secondary aspects and lose sight of the main goal: translating an audience into sales. Too much focus on any one particular marketing channel or metric can emerge, while the broader digital marketing strategy can be lost. Our team of experts helps clients identify and focus on key conversion-path opportunities using digital marketing tools and techniques that make sure your marketers spend where it matters.

Designing high-quality B2B marketing campaigns is challenging, but developing and maintaining consistency across the digital landscape is where agencies and internal teams can struggle most. You want to be sure your content marketing and visual design voices and themes not only align, but are delivered consistently to each digital channel. Our design leadership keeps an eye on the big picture, making sure our digital marketing brings content and visual alignment that’s delivered consistently from start to finish.

Services

We help B2B technology industry marketing leaders create foundational and innovative digital marketing strategies and campaigns.

Digital Marketing

Our digital marketing service team works hand-in-hand with you and your marketers to build and deliver efficient and engaging campaigns that resonate with your existing and prospective buyers in B2B tech.

  • Conversion/goal strategy
  • SEO and SEM strategy
  • Content marketing
  • Marketing automation strategy
  • Digital marketing tools

WebEnertia is a full-service digital agency.

See all of our solutions in creating outstanding digital brand and web experiences.

WHAT WE DO

Digital Marketing Metrics for Brand Leaders

There is a wealth of metrics that a CMO can consider for marketing strategy to quantify which efforts are generating the right results and which need work. But with so many options open for analysis, it's easy to get overwhelmed. When you derive the right insights, you can keep your teams informed and ready to adapt to the latest shifts in the market.

Engagement website analytics to target audience

Digital marketing effectiveness beyond page views

While page views indicate audience size, they don't necessarily reflect marketing campaign connection to a target audience. Track how well you're reaching your potential customer with your marketing strategy by looking to deeper analytics, such as time on site, bounce rate and others.

Website SEO marketing strategy

Measuring your SEO marketing strategy

An SEO campaign should be a key part of your digital marketing strategy. A well-run campaign can help spread brand awareness and connect you with your target audience as much as any digital marketing channel. Important SEO metrics include Google pagerank and authority, keyword ranking, and conversions from organic traffic.

Website Marketing Matrix

Bottom line: Sales matter most

Even after evaluating every potential metric, sales are what matter most across your organization. But through active observation and metrics management, we can help you ensure your digital marketing delivers an efficient, compelling path that transforms new visitors to paying clients.

Why WebEnertia?

My latest project for EyeQue is beautiful, flexible, and has already contributed to improved sales. From design through development and QA, everyone showed complete competence and commitment to getting the job done on time and on budget.

Gloria Consola
Marketing Strategist

100+

Awards

And we're just getting started.
But we're not bragging. Really. Promise.

Let’s work together.

From web design, CMS websites, applications, ecommerce, motion graphics and multimedia, graphic design, and print, to Internet marketing solutions, we’ve got you covered.