We wanted to experience a return on our investment, and we were able to receive that within the first 15 days of launching our website. It was an incredibly fast and optimized visitor to lead conversion.Stephanie Atkin VP of Marketing
Old Logo:
New Logo:
In today’s world, every company needs a logo that works well in social media applications. The company’s previous logo posed some challenges that TealBook wanted to overcome. At the same time, they wanted to balance their heritage story with a more progressive look and feel. Plus, the company also needed a symbol that could be an app-ready icon. The new logo includes a refreshed typeface and bolder look. The symbol references the company’s namesake book and color, but in a way that offers a more compelling tie to the databases and connections the software makes.
With the word ‘teal’ in its name, a radically different palette wouldn’t make sense. Instead, the design team brightened the company’s signature teal and added a secondary palette. With hits of yellow, blue, and red to complement the strong black and teal primary palette, the new look and feel has a boldness that grabs attention.
To align with the updated logo font, the Clear team created a typographical hierarchy to build a more branded impression across digital and offline assets. Lato was selected for the primary font because of its strong digital impact.
To increase the impact of TealBook communications, the design team developed a variety of patterns to create greater visual depth. The updated visual style uses a lot of layering featuring the brand’s new secondary palette. With dots and floating card images, to draw upon, TealBook has more options for building visual interest across its communications.
One of the first steps in the redesign process was the development of a comprehensive brand platform with supporting messaging pillars. Clear Digital’s strategy team conducted online brand workshops with key members of the TealBook team to uncover and refine the company’s purpose, positioning, and promise. In addition, the team developed the core TealBook personality traits that helped shape both the refreshed visual style and voice. Clear Digital also defined key supporting messaging pillars in the process to reinforce the company’s differentiators and speak directly to the needs of its key markets.
TealBook had an existing icon for its chatbot, but wanted a more impactful character to help site visitors and app users find what they need using the power of machine learning. A piece of local graffiti of a robot on the TealBook headquarters was the inspiration for TealBot’s updated image. And with the power of animation, the Clear team brought him to life across all applications.
The TealBook web effort was a complete rework of the site—from story flows to visual and graphic elements. The goal was to stand out from competitors and clearly showcase the power of TealBook technology. The visual approach leveraged contrasts to draw attention and guide the user journey. By integrating a more illustrative style, the company elevated its online storytelling and created a more compelling and hardworking site that delivers stronger stats and increased conversions.
One key addition to the TealBook site was an infographic that helped explain how the company’s technology integrated with existing systems. The TealBook marketing team had the concept for a layered depiction. Clear Digital designers and programmers brought it to life with expandable views and animations that visitors can use to explore what TealBook does.
Clear Digital developed comprehensive wireframes for the TealBook site that helped shape a more compelling customer journey. As a SaaS company, one key goal was to offer more robust content on the product pages to address the needs of different personas. The information architecture team brought forward a number of best practices to build a stronger narrative and guide the visitor more effectively.
The new TealBook brand story and messaging, refreshed look and feel, and improved website had an immediate impact on engagement. The company quickly saw more time spent on its pages and improved conversions.
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