Ace Metrix provides qualitative and quantitative assessment of video advertising for companies and creative agencies. They came to WebEnertia for an impactful, visually driven site that brought their important role in the creative process to life.
Just as video is now consumed on a variety of devices and screens, the Ace Metrix site needed to display effectively across platforms. The WebEnertia team took the time to think through the site’s design for every platform and whether screens are touch-enabled.
With extensive content to be shared and organized, WebEnertia devised a navigational strategy that adapted to different screens, and employed diverse interaction models to surface content based on the user's actions.
High-impact, high-quality video was a priority, since Ace Metrix plays an integral role in helping clients create video that engages users.
Instead of large blocks of copy found on the previous version of the site, the WebEnertia team opted for icons and infographics whenever possible.
Another solution to the large blocks of copy was to break up the story and information into smaller chunks that flow and link together as users scroll down the page, leading to a compelling call-to-action at the bottom.
Because the site had no complex backend requirements, the team was able to streamline the architecture to create an easily consumable site.
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