How to Structure B2B Tech Website Pages and Content to Drive Results


Download the Whitepaper PDF:


Download the Whitepaper PDF:

B2B whitepaper

Using pages, content, and narrative to generate success

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process. This white paper outlines the key components of effective B2B site development.

What You’ll Learn:

  • How to define the essence of your digital brand
  • The three key personas for B2B sites
  • Page structure that drives engagement
  • Content strategies to address the needs of each persona
  • How to build differentiated journeys that can drive leads

Let’s Work Together

From web design, CMS websites, applications, ecommerce, motion graphics and multimedia, graphic design, and print, to Internet marketing solutions, we’ve got you covered.