How to structure B2B tech website pages and content to drive results

Using pages, content, and narrative to generate success

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process. This white paper outlines the key components of effective B2B site development.

What You’ll Learn:

• How to define the essence of your digital brand
• The three key personas for B2B sites
• Page structure that drives engagement
• Content strategies to address the needs of each persona
• How to build differentiated journeys that can drive leads