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How to structure B2B tech website pages and content to drive results

WebEnertia

Download the Whitepaper PDF:

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Download the Whitepaper PDF:

Download
B2B whitepaper

Using pages, content, and narrative to generate success

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process. This white paper outlines the key components of effective B2B site development.

What You’ll Learn:

  • How to define the essence of your digital brand
  • The three key personas for B2B sites
  • Page structure that drives engagement
  • Content strategies to address the needs of each persona
  • How to build differentiated journeys that can drive leads

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