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Use of personas in website creation has been around for a long time, and while they are valuable tools that help B2B companies connect quicker and more effectively with target audiences, there’s one major element that must be in place before the process of persona creation can begin.READ INSIGHTS POST
For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process.