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WEBENERTIA NEWS,
THOUGHTS, AND INSIGHTS.

If you're looking to learn more about us, our industry, and our thoughts, you've come to the right place. This is the WebEnertia Blog.

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Article
A Comprehensive Guide to Designing B2B Websites, Part IV
January 2, 2019
A Comprehensive Guide to Designing B2B Websites, Part IV

Part 4 of a 5 part series on designing websites for B2B. We explore how to use creative design to provide the right balance of brand consistency and credibility to connect with the customer.

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Article
A Comprehensive Guide to Designing B2B Websites, Part III
October 22, 2018
A Comprehensive Guide to Designing B2B Websites, Part III

Part 3 of a 5 part series on designing websites for B2B. We explore what good UX looks like and the key questions it helps answer.

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Article
A Comprehensive Guide to Designing B2B Websites, Part II
September 19, 2018
A Comprehensive Guide to Designing B2B Websites, Part II

Part 2 of a 5 part series on designing websites for B2B. We explore the different components of content strategy that enable B2B websites to support their users’ needs at every point of the sales …

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Article
Cohesity Website Redesign, Clarifying a Complex Offering
September 11, 2018
Cohesity Website Redesign, Clarifying a Complex Offering

The Cohesity platform leads a highly specialized industry: hyperconverged secondary storage at web scale. It’s both a complicated technical story and a straightforward benefit story which made …

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Article
A Comprehensive Guide to Designing B2B Websites, Part I
August 30, 2018
A Comprehensive Guide to Designing B2B Websites, Part I

Part 1 of a 5 part series on designing websites for B2B. We explore the key differences in planning, setting goals, and organizing teams that make successful B2B websites possible.

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Article
Custom Landing Pages in WordPress How-to Series, Part 5
August 9, 2018
Custom Landing Pages in WordPress How-to Series, Part 5

Part 5: How to Customize Menus and Title Text for Custom Pages in WordPress This is the fifth and final article in our series about planning and implementing custom landing pages in WordPress. …

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Featured Insights
Whitepaper
How to Structure B2B Tech Website Pages and Content to Drive Results
August 2, 2019
How to Structure B2B Tech Website Pages and Content to Drive Results

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process.

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Article
A Comprehensive Guide to Designing B2B Websites, Part I
August 30, 2018
A Comprehensive Guide to Designing B2B Websites, Part I

Part 1 of a 5 part series on designing websites for B2B. We explore the key differences in planning, setting goals, and organizing teams that make successful B2B websites possible.

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Article
Adding Up Our 2018 Addy’s
May 2, 2018
Adding Up Our 2018 Addy’s

This year’s ADDYs were an important reminder that hard work always pays off. The team returned to our new office with a Judge’s Award, two Addys Statues and an arm-full of other awards and …

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