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WEBENERTIA NEWS,
THOUGHTS, AND INSIGHTS.

If you're looking to learn more about us, our industry, and our thoughts, you've come to the right place. This is the WebEnertia Blog.

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Article
Collaboration and Iteration are the Keys to Doing Projects with Silicon Valley Speed
March 20, 2020
Collaboration and Iteration are the Keys to Doing Projects with Silicon Valley Speed

These days, everyone wants to be first and best in their field of expertise. But bringing a new concept or idea to market quickly doesn’t always ensure market dominance.

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Article
Pros and Cons of Adding a Marketing Automation Platform to Your B2B Website
March 13, 2020
Pros and Cons of Adding a Marketing Automation Platform to Your B2B Website

Properly planned and executed, connecting cloud-based marketing automation tools to your website can have an immediate and meaningful impact but not without challenges and risks.

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Article
These Navigation UX Patterns Help Turn B2B Site Visits into Qualified Leads
February 28, 2020
These Navigation UX Patterns Help Turn B2B Site Visits into Qualified Leads

As a tech company working in the B2B space, you can ensure a successful site visit and generate more leads by employing the many design approaches, techniques, and features at your disposal.

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Article
The Pros and Cons of Using In-House Vs Agency for Your Website Redesign
February 27, 2020
The Pros and Cons of Using In-House Vs Agency for Your Website Redesign

Recognizing the respective merits of in-house and agency creative resources, the question becomes: Which should you use to tackle your upcoming website project? The simple answer is…

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Article
7 B2B Web Design Trends That Will Help You Generate More Leads in 2020
February 13, 2020
7 B2B Web Design Trends That Will Help You Generate More Leads in 2020

With the start of a new year and a new decade, fresh approaches to web design offer you new opportunities to deliver better engagement on your B2B website.

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Article
How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum
January 31, 2020
How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum

The setup for a successful QBR begins with — and is interwoven with — effective project and client support/maintenance planning across the entire partnership team.

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Featured Insights
Whitepaper
How to Structure B2B Tech Website Pages and Content to Drive Results
August 2, 2019
How to Structure B2B Tech Website Pages and Content to Drive Results

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process.

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Article
A Comprehensive Guide to Designing B2B Websites, Part I
August 30, 2018
A Comprehensive Guide to Designing B2B Websites, Part I

Part 1 of a 5 part series on designing websites for B2B. We explore the key differences in planning, setting goals, and organizing teams that make successful B2B websites possible.

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Article
Adding Up Our 2018 Addy’s
May 2, 2018
Adding Up Our 2018 Addy’s

This year’s ADDYs were an important reminder that hard work always pays off. The team returned to our new office with a Judge’s Award, two Addys Statues and an arm-full of other awards and …

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