McAfee, the world’s largest dedicated security technology company, came to Webenertia to redesign their enterprise website with focus on changing the conversation about cybersecurity. Working closely with Solid Branding Agency, WebEnertia helped McAfee tell a compelling visual story and create the best possible user experience to increase customer engagement.
To showcase and promote the HTML5 video launching McAfee’s new “Together is power” tagline, the WebEnertia team worked with Solid Branding to design a unique display panel by embedding a clip of the video in the background that doubles as a teaser.
With such a large enterprise it was important that the site be fully responsive and optimized for any device, screen, or operating system—and also for location. Visitors can customize the display for 32 unique regions and almost as many languages with a single click.
WE carefully considered each detail in the standout story page, combining strong visual cues with simple but interesting layout and navigation to shift thinking about security.
To enable the McAfee development team to maintain a cohesive visual experience moving forward WE created a comprehensive, easy to navigate online style guide. This makes pulling different design elements into webpage templates and updating the style guide itself simple, which is crucial in such a large company.
Special focus was given to funneling enterprise visitors straight to the solution they’re looking for with smart design and navigation.
The WE team started by creating solid information architecture for McAfee’s new website to guide development and ensure a cohesive structure. WE also created webpage templates for the McAfee development team to use in the future.
Early on WE worked closely with Solid Agency and McAfee to design intuitive navigation for the best possible user experience. Keeping it simple helps visitors find what they’re looking for quickly and making it interesting keeps users engaged.
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