When tech giant Intel created their Intel Security division by acquiring security leader McAfee, Inc., they came to WebEnertia to design a new website that embraced and evolved the Intel brand while driving sales of subscription offerings.
Because the site spoke to diverse and unrelated audiences, WE devised a “splitter page” to enable site users to choose what types of solutions to explore.
The WE team leveraged the full capabilities of HTML 5, including video to create a richer, more engaging experience for users.
The WE team developed dozens of page templates in order to have the options needed for the diverse products and deep site architecture.
The responsive design of the site automatically detects and adjusts to the device and browser on which it's being viewed.
Because Intel Security products are delivered by cloud subscription, the WE team architected, designed, and developed a cloud-based back-end system for users to create and log into accounts.
Wireframe strategy was driven by two key priorities: enabling users to compare solutions and the need to drive subscription sales.
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