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Intel Security Website Redesign

When tech giant Intel created their Intel Security division by acquiring security leader McAfee, Inc., they came to WebEnertia to design a new website that embraced and evolved the Intel brand while driving sales of subscription offerings.

Pick your path

Because the site spoke to diverse and unrelated audiences, WE devised a “splitter page” to enable site users to choose what types of solutions to explore.

webenertia intel splitter page
webenertia intel splitter page

Enriching experiences

The WE team leveraged the full capabilities of HTML 5, including video to create a richer, more engaging experience for users.

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To make it easier for users to compare subscription options, the WE team devised separate product mapping strategies for desktop and mobile viewing.

Structural support

Wireframe strategy was driven by two key priorities: enabling users to compare solutions and the need to drive subscription sales.

intel wireframe

Interactions

  1. See Navigation page.
  2. Videos auto-plays upon landing on page.
  3. On click: image button leads to promotion page.
  4. On click: "Subscribe" button leads to Products Landing page.
  5. On click: arrows slide through additional quotes.
  6. On click: logo leads to external sites or articles.
  7. On click: "Get Protected" possible CTA to Products Landing, "LEarn More" to overlay or detailed about page.
  8. On click: user selects "number of users", "devices used frequently", etc, to assess risk, and risk is calculated on-screen.
  9. On click: "Compare" takes you to Products Landing page.
  10. On click: Social Links open up external websites in a separate window.

Technologies Used

css

The latest standard for CSS and completely backwards-compatible with all earlier versions.

html5

Specially designed to deliver rich web content without the need for additional plugins.

jquery

The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.

open source

CMS solution that helps your business deliver compelling content across experiences — built for web, mobile.

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