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Intel

Intel Security Website Redesign

When tech giant Intel created their Intel Security division by acquiring security leader McAfee, Inc., they came to Clear Digital to design a new website that embraced and evolved the Intel brand while driving sales of subscription offerings.

Pick your path.

Because the site spoke to diverse and unrelated audiences, Clear Digital devised a “splitter page” to enable site users to choose what types of solutions to explore.

intel splitter page
intel splitter page

Enriching experiences.

The Clear Digital team leveraged the full capabilities of HTML 5, including video to create a richer, more engaging experience for users.

iphone intel device
intel plans

To make it easier for users to compare subscription options, the Clear Digital team devised separate product mapping strategies for desktop and mobile viewing.

Structural support.

Wireframe strategy was driven by two key priorities: enabling users to compare solutions and the need to drive subscription sales.

intel wireframe

Interactions:

  1. See Navigation page.
  2. Videos auto-plays upon landing on page.
  3. On click: image button leads to promotion page.
  4. On click: "Subscribe" button leads to Products Landing page.
  5. On click: arrows slide through additional quotes.
  6. On click: logo leads to external sites or articles.
  7. On click: "Get Protected" possible CTA to Products Landing, "Learn More" to overlay or detailed about page.
  8. On click: user selects "number of users", "devices used frequently", etc, to assess risk, and risk is calculated on-screen.
  9. On click: "Compare" takes you to Products Landing page.
  10. On click: Social Links open up external websites in a separate window.

Technologies used:

Clear Digital Agency uses CSS3 to build this state of the art website

The latest standard for CSS and completely backwards-compatible with all earlier versions.

Clear Digital Agency uses HTML5 to build this state of the art website

Specially designed to deliver rich web content without the need for additional plugins.

WebEnertia Digital Agency uses Jquery to build this state of the art website

The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.

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