Leadspace is an AI SaaS innovator offering B2B customer data platforms. As the company’s offering evolved from a strict leads service to a data optimization platform, they quickly realized they were in need of a revamped brand identity and website to match their progressive business approach. Leadspace asked WebEnertia to translate their evolution into a reimagined web presence and a brand new look and feel.
As soon as we started working with Webenertia it was clear we'd made the right choice, and were in safe hands. They have so much talent under one roof - from graphic design to development to brand strategy - and we know that everyone we work with is 100% invested in our success. Despite numerous logistical challenges (like navigating a 10-hour time difference), they consistently exceeded our expectations”Ari Soffer Senior Content Manager
While the Leadspace product offering was rapidly changing, the company had yet to abandon its dated, oh-so-blue and traditional branding. When the WebEnertia team conducted our brand audit, WE found that Leadspace was blending in with the rest—muted grays and blues were industry standard. WebEnertia pushed the team towards a daring magenta/purple color palette that would stand out in a fresh, unexpected way.
One of the core components of Leadspace’s reinvented digital presence was detailed iconography. The WebEnertia creative team developed an interesting library of icons that were ideal for animating. We then developed SVG animations that flowed into the new pages and helped users navigate through the site. This addition moves the Leadspace website away from stale, static content and enhances the overall user experience.
With the updated brand, LeadSpace needed an easy way to keep everyone in the company on the same page with the new look and feel. As we were adding new components as the website developed, we wanted a way to make it easier to update the style guide quickly. The answer? A digital style guide using Frontify. New brand elements can be added with a few clicks and templates and assets are easy to download, so there’s no excuse for using old elements.
The old Leadspace site was pretty confusing to navigate. One of the first things the WebEnertia team did was to rethink the user journey and refresh the narrative flow. On the homepage, we recommended a storytelling structure that mimicked a pitch presentation — who we are, what we do, how we do it, why believe it, and next steps. At every level, WE tried to make sure the “what we do” came through. WE even integrated LeadSpace’s own technology on the lead generation forms to give visitors firsthand experience of how customer data management driven by AI could serve them.
Implementing Leadspaces new technology, SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get all the information you need.
WebEnertia Digital Agency uses HTML5 to build this state of the art website
The latest standard for CSS and completely backwards-compatible with all earlier versions.
An open source content management system, built and supported by an active global community.
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