The "We Dig Drupal" campaign centered around the custom illustrated Drupal monsters we created. Do not be afraid, these guys are only here to spread the word that Drupal is more than just a content management system, it's a platform that we can leverage to design and build custom user experiences unique to each of our clients needs.
We dig Drupal, and so should you. WebEnertia builds monstrously good CMS-based sites with Drupal.
The Drupal monsters also made it out to mailboxes in the form of these 4 printed postcards promoting our Drupal CMS-based solutions.