Agari is advancing email security by using predictive AI modeling to prevent attacks and ensure humanity prevails over evil. When the company needed to update its brand to align with the product experience and drive recognition, they came to WebEnertia to re-think their messaging, revamp their image, and evolve their website.
I worked with WebEnertia at two separate companies, and they do exceptionally well on design, development, and branding strategy and expression while hitting aggressive project milestones.”MICHAEL CICHON VP OF MARKETING
Agari’s product is next-generation, but their image was in need of a refresh from the top down. WebEnertia started by working closely with Agari to develop new messaging to clarify the company’s position in the market. It all started with anchoring the message in the human benefits of the brand. This messaging approach also influenced the company’s new visual framework. From the photography style and background patterns to an expanded color palette, we updated everything (except the logo) to make every interaction feel of-the-moment.
We created new templates to extend this consistency to Agari’s collateral—eBooks, whitepapers, case studies, charts and more—replacing the old palette with the new gradients and patterns used throughout the new website. Then we revamped their existing content to breathe new life into it.
Agari was excited to launch the new brand at their industry’s top tradeshow, the RSA Conference. To ensure they made a splash, WebEnertia upgraded their booth and signage plus multiple demo stations, applying the new brand with thoughtful placement for maximum impact.
WebEnertia looked holistically at the visual experience of the Agari brand to create a compelling library of resources for the company. From clarifying the typography hierarchy, to developing a new approach to icons that simplified their styling, to designing a series of patterns, we established a rich library of complementary visuals. The patterns utilize the lines and dots that appear throughout the website to create a sense of motion. We gave them names like “web wave” to convey the feeling of tracking, speed and casting a safety net – just like Agari does for their users.
To ensure the Agari web experience is as powerful as their product, the new website is fully responsive to any device, screen, or operating system. It looks and works great on desktops, laptops, tablets and more.
To bring the web experience in line with the product experience, the WebEnertia team started with information architecture, creating new wireframes for more intuitive navigation and updating webpage templates to embody the new brand and messaging.
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