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Built around a single question on a 1 to 10 scale, Net Promoter Score (NPS) is the simplest way for B2B firms to replicate the experience of asking a friend for a recommendation for a product or service.
READ INSIGHTS POSTWhether your firm is already on the Fortune 500 or aiming for the list in the future, you can ensure your homepage brings the most value to your business by following a few best practices.
READ INSIGHTS POSTSuccessful digital marketing is built on tracking the right KPIs. Benchmarking doesn’t just point out the parts of your site that need to be replaced. It also allows you to keep and improve upon what’s already working.
READ INSIGHTS POSTIn this fourth annual assessment of the top Fortune 500 B2B tech company homepages, we analyze these homepages to identify patterns, best practices, and common shortcomings with an eye toward helping other firms elevate their online presence.
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