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Use of personas in website creation has been around for a long time, and while they are valuable tools that help B2B companies connect quicker and more effectively with target audiences, there’s one major element that must be in place before the process of persona creation can begin.READ INSIGHTS POST
Maintaining a consistent presence across channels, assets, and time is key to brand recognition and value. A brand style guide is the best way to make sure everyone is on the same page, following the same guidelines.READ INSIGHTS POST
Using Marketo’s lead-generation forms and tools can help transform your business by capturing more information about more B2B prospects than you would using basic homegrown forms.READ INSIGHTS POST
For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process.