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WEBENERTIA NEWS,
THOUGHTS, AND INSIGHTS.

If you're looking to learn more about us, our industry, and our thoughts, you've come to the right place. This is the WebEnertia Blog.

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Article
Getting to Know Marketo: How Marketing Automation Software Drives More B2B Conversions
November 13, 2019
Getting to Know Marketo: How Marketing Automation Software Drives More B2B Conversions

Using Marketo’s lead-generation forms and tools can help transform your business by capturing more information about more B2B prospects than you would using basic homegrown forms.

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Infographic
Infographic: 6 B2B Website Must-Haves
November 8, 2019
Infographic: 6 B2B Website Must-Haves

To ensure the best possible experience for your users and the best possible outcomes for your business, you need to follow some general marketing guidelines.

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Article
Digital-first Rebranding Strategy for Maximum Impact
October 4, 2019
Digital-first Rebranding Strategy for Maximum Impact

Your web presence, mobile applications, and cloud-based products offer the greatest opportunities for brand engagement. Your rebrand should start there.

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Article
3 Considerations in B2B Website Analytics and Conversion Strategy
September 30, 2019
3 Considerations in B2B Website Analytics and Conversion Strategy

Building, maintaining, and optimizing your analytics and conversion strategy.

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Article
If You’re not Tracking the Right B2B Website Metrics, Then You’re Drawing the Wrong Conclusions
September 23, 2019
If You’re not Tracking the Right B2B Website Metrics, Then You’re Drawing the Wrong Conclusions

B2B website metrics planning, tracking and analysis are a must for digital marketing leaders to transform their businesses.

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Article
Opening the Lines of Project Communication: From Onboarding to Retrospective
August 8, 2019
Opening the Lines of Project Communication: From Onboarding to Retrospective

Good onboarding and retrospectives help teams open lines of communication and capture better understanding and insights about the relationship.

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Featured Insights
Whitepaper
How to Structure B2B Tech Website Pages and Content to Drive Results
August 2, 2019
How to Structure B2B Tech Website Pages and Content to Drive Results

For B2B technology organizations, your web presence is a key tool for building effective relationships with your target audiences. The challenge is delivering relevant experiences for all the types of people that are part of the decision-making process.

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Article
A Comprehensive Guide to Designing B2B Websites, Part I
August 30, 2018
A Comprehensive Guide to Designing B2B Websites, Part I

Part 1 of a 5 part series on designing websites for B2B. We explore the key differences in planning, setting goals, and organizing teams that make successful B2B websites possible.

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Article
Adding Up Our 2018 Addy’s
May 2, 2018
Adding Up Our 2018 Addy’s

This year’s ADDYs were an important reminder that hard work always pays off. The team returned to our new office with a Judge’s Award, two Addys Statues and an arm-full of other awards and …

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