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WEBENERTIA NEWS,
THOUGHTS, AND INSIGHTS.

If you're looking to learn more about us, our industry, and our thoughts, you've come to the right place. This is the WebEnertia Blog.

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Article
4 Ways B2B Firms Can Build Brand Awareness and Boost Sales
February 6, 2021
4 Ways B2B Firms Can Build Brand Awareness and Boost Sales

Every customer journey starts on a foundation of brand awareness. Though search engine traffic contributes to the likelihood your website will attract users browsing for a service your website drives, their purchasing decisions are based on a personal connection.

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Article
5 Steps Toward an Effective Collaboration with Your Web Design Agency
February 1, 2021
5 Steps Toward an Effective Collaboration with Your Web Design Agency

By following five key principles of effective agency collaboration and communication, you’ll ensure your firm is encouraging its web design agency to perform at the highest level.

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Article
These 3 UX Refinements Can Boost Your B2B Website’s Conversion Rate
January 23, 2021
These 3 UX Refinements Can Boost Your B2B Website’s Conversion Rate

While every website and its conversion funnel will always be works in progress, you can’t allow pursuit of numbers to take precedence over your main goal.

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Article
How an ROI Calculator Can Power Your Website’s Lead Generation Efforts
January 15, 2021
How an ROI Calculator Can Power Your Website’s Lead Generation Efforts

Allowing users to view costs, savings, or performance rates delivered by your services, an ROI calculator transforms your product offerings into hard data.

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Article
A Flexible Approach to Motion Graphics Enhances Your B2B Website and Draws Customer Interest
January 6, 2021
A Flexible Approach to Motion Graphics Enhances Your B2B Website and Draws Customer Interest

As your website vies to capture and retain your audience’s attention, motion graphics offer creative ways to expand the reach of your communications.

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Article
The 6 B2B Web Design Trends in 2021 That Will Help Create a More Immersive Experience
December 29, 2020
The 6 B2B Web Design Trends in 2021 That Will Help Create a More Immersive Experience

Spanning multiple innovative approaches, these 6 web design trends can help bring your web design to life in 2021.

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Featured Insights
Whitepaper
B2B Technology Website Homepages: The 2020 Fortune 500 Report
September 24, 2020
B2B Technology Website Homepages: The 2020 Fortune 500 Report

Access this report to learn from the successful strategies and common pitfalls of the website homepage designs of the 26 biggest B2B tech companies in 2020.

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