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Behind the Build: Agari Rebrand and Website Redesign

WebEnertia

Behind the build Agari Series

When your specialty is advanced email security, you need a digital presence that conveys the strength, stability, and protection your brand delivers. Agari came to WebEnertia for help defining their brand strategy and refreshing the brand visual identity and online experience https://www.agari.com/. The result was a new look and a radical redesign of the company’s storytelling to deliver relevant benefits more quickly and immediately engage prospects in the sales process.

In short order, the new Agari website began delivering. The company saw improvements across all website engagement metrics, including time on site, pages per session, and bounce rate. This dramatic improvement in the delivery of core Agari messaging resulted in the most important improvement of all — a 600+% increase in demo requests directly from the site. According to Jade Hill, Senior Content & Brand Manager at Agari, “WebEnertia is not just a web development and design vendor- they are a true business partner. Everyone from the executive team to the developers and designers who do the work, to the project managers who run our account truly care about our success.”

Beyond the business advantages the brand refresh and site update delivered, the work also garnered industry acknowledgement. The rebrand won an ADDY for Best Brand Design in 2019.

Discover how our team went from exploring the underlying brand purpose to creating a website with powerful audience impact.

For a more in-depth look at our work for this project, check out the Agari case study.

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