Content Magazine is a bimonthly magazine celebrating the culture, life, and events in San Jose. For their 4.3 Branding issue, they approached us and a few other local agencies with the following challenge: “If San Jose had billboard advertising campaign, what would it look like?”
WebEnertia is deeply rooted in San Jose. Both of our founding partners grew up in the area. Many of our team members graduated from San Jose State University. Our office is located right in the middle of downtown. So, when Content approached us with this fun idea, we jumped at it!
Our billboard campaign built on familiarity with the beloved song “Do you know the way to San Jose?” We called it “We Know the Way” and it’s designed to feature prominent local figures such as artists, entrepreneurs, musicians, professionals, and others that have made a big impact, as well as up-and-comers that are doing great things now. The call-to-action is to visit the website SJKnowsTheWay.com where we continue the story and build pride by starting the conversation about who and what makes our city great.
The following are the billboard ideas we submitted: