Part 2 of a 5 part series on designing websites for B2B. We explore the different components of content strategy that enable B2B websites to support their users' needs at every point of the sales [...]
The Cohesity platform leads a highly specialized industry: hyperconverged secondary storage at web scale. It’s both a complicated technical story and a straightforward benefit story which made [...]
Part 1 of a 5 part series on designing websites for B2B. We explore the key differences in planning, setting goals, and organizing teams that make successful B2B websites possible.